|
| |
FRANCHISES |
| (click for more information) |
| |
|
Desarrollos Hoteleros de las Américas, S.A. de C.V., is the owner of the master franchise for Microtel Inns & Suites hotels in Mexico and Central America.
This Firm is integrated with a select group of investors such as: Operadora Casa Grande S.A. de C.V. and Abitat S.A. de C.V.
The Strategic Union between Operadora Casa Grande and Abitat, allows us to offer integral support to our members. The first one with more than 16 years experience in the operation and construction of hotels, operating six hotels with the Radisson, Casa Grande and Microtel brands; and the second one, with more than 19 years experience in the design and construction of commercial and industrial sites, in the main cities of the Mexican Republic.
|
| |
|
Investment per room excluding land: Approx. $53,000 US
Investment in Land: approximately 15% of the total investment
Recommended Financing: 50%
Required area: approximately 3,900 square meters
Average rooms per hotel: 125
Application Fee: $45,000
Royalty Fee
Year 1 - 5%
Year 2 - 5.5 %
Year 3 - 6 %
Reservations Fee
1%
Marketing Fee
Year 1 and 2 waived
Year 3 through term of licencese Agreement 1%
|
| |
Construction
- Requires less square meters of land and construction, without sacrificing quality.
- More than 90% of the total area of the hotel is composed of revenue generating areas.
- The built-in furniture allows better distribution of space in the rooms.
- The furniture and equipment used is easier to manufacture, less expensive than free standing furniture and has a longer retention span.
- Single story Lobby design.
- Energy saving.
- All new construction, no conversions.
Operation
- The percentage of personnel required of 0.21 per room, is the lowest in the industry.
- The number of employees is less due to the optimal use of spaces.
Training
- The work and operating systems are very simple.
- Our operating standards facilitate personnel training.
Maintenance
- The maintenance cost of the built-in furniture is notoriously low.
- The Microtel construction system is designed to optimize maintenance.
Safety and Security
Our hotels have important security measures such as: electronic locks in the entrances, guest rooms, interior hallways, fire extinguishers, fully sprinkled guest rooms and public spaces, and smoke detectors which has a dramatic and positive impact on the cost of insurance.
Commercialization
- Simple rate and reservation structure.
- Low costs that allow more competitive rates.
- The product is centered on the business traveler's basic needs.
- Simple but aggressive MicroPass ™ loyalty program.
|
| |
|
The hotels are operated under the same management, sales and operation systems, pursuant to the Chain's standards.
Investments on marketing and sales are handled by management and thus allow reduction in publicity costs and market coverage, as well as offering our clients better conditions when contracting chain level services.
Upon execution of the Franchise Agreement, an operation agreement is executed. Upon initiation of construction, operations supports the franchisee during all the pre-opening phases of the development of the hotel.
|
| |
|
Under Construction
|
| |
|
| |
| |
| |
|
|
|
